Web Start-Ups Pitching their Companies
Have you ever heard of www.carsonified.com or www.thinkvitamin.com? If not you, are in for a treat. This is a video from an event they did in 2008. I had to review this for a class but I thought it might be of use to you in your Internet Marketing endeavors. Enjoy!
Dragons Den style TechCrunch Pitch at Future of Web Apps London 2008
Web Start-ups Pitching their Companies
Judges are:
Mike Butcher from www.TechCrunch.com
Brent Haberman from www.lastminute.com and now www.mydeco.com
Jason Calacanis from www.Mohalo.com
Host: Ryan Carson from www.ThinkVitamin.com and www.Carsonified.com
Each pitch can only be 60 seconds long. Afterwards there is a brief Q&A time followed up with a 1-10 scale scoring from the judges. There is no fluff found here.
The brave soul up to offer the first pitch is Tim from www.PhoneFromHere.com. Tim’s presentation approach was rather casual with a lack of images, stats and what problems it solves in the marketplace. PhoneFromHere is an API that adds phone conversation to your website. It is explained it’s like having an 800 number for the web. The present business model is based on pay-per-use whereby each recipient of the call pays for the call. They are currently targeting large bulk sites with casual users and not sales agents. There was some concern about whether or not the user needed a headset for maximum engagement. PhoneFromHere scored an average of 4.25.
Up next is Pascal from www.Raffle.it. Pascal’s presentation had a few images but really needed to show what the product does for the consumer and not just talk about it. Raffle.it is a place where individuals, schools, charities or anyone can raffle valuable unwanted items. Users purchase vouchers in order to place a bid. Each ticket comes with a rewards vouchers from a related retailer so everyone wins something. Their current business model is ticket revenue and a charge for the voucher delivery. However, they could expand their revenue by using their resources as qualified leads for advertisers. Raffle.it was given an average score of 7.625.
The third presenter is Josh March from www.theiplatform.com. Josh’s presentation had several great images showing the product in a mind mapping style. Iplatform integrates your online community through a single API into multiple social networks. Currently they offer integration into Facebook, Bebo and MySpace. The business model charges a fee for the API and an ongoing licensing fee plus it takes a cut of any of the money spent on promoting the app. While they have a few competitors that offer a limited similar product, they are currently the only one doing this exact business. Iplatform’s average score was 5.875.
Next we are privileged to hear from Kelt and George from www.Diary.com. The presentation was well articulated but lacked any demonstration of the product. Diary.com allows private conversations, file sharing, media sharing and link sharing with your real friends. The business model is a subscription based model with additional revenue being generated from targeted ads, affiliates and virtual economy items. Diary.com was praised for a great URL but hit hard for not displaying what the website can do. Diary.com received an average score of 4.75.
The final pitch for the video was Alexis from www.erepublic.com. Alexis did a great job of staying passionate for his product while giving a thorough presentation including his use of a screen shot of their Google Analytics upwards graph. Erepublic is a totally web based strategy game. Inside of the Massive online strategy game you can interact with friends, get a job, do invasions; you are only limited by your imagination. The business model is a virtual currency model whereby users purchase erepublic gold in order to create, maintain and expand their virtual world. One primary difference between this and other online games is that you can play a complete sequence in just 15 minutes. Erepublic earned the average score of 9.33.
The scores were tallied and the winners are…
- erepublic.com
- raffle.it
- iplatform.com
Congratulations to all the participants for their efforts and their pitches!
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