Integrating WordPress & Social Media
DFW Social Media Marketing
Once a month in the Dallas/Fort Worth area there is a Meetup that shares an interest in learning or sharing practical applications of social in your business. The DFW Social Media Marketing – Education & Networking is an awesome way for experienced or newbies to keep in the know with social media. The November Meetup was by Tony Cecala, Ph.D. on Integrating WordPress & Social Media.
Dr. Cecala did an awesome job explaining the “why” behind social media for your business and then specifically how you can integrate several different applications into your WordPress website. He was also gracious enough to place his slides on slideshare so you can benefit from his presentation.
Here are my notes from the Meetup:
Integrating WordPress & Social Media
Tony Cecala, Ph.D.
Small Business Consultant
Critical Questions for Success:
- Who are you?
- What are your goals?
- What are you selling?
Your offer needs to be clearly stated on your website – download white paper, sign up for email, get a free report, get an ebook – you want to engage them and meet them. Make them comfortable so they will “hand over their wallet” to you.
Getting to “Yes!”
When people are comfortable with your brand and who you are then you can get to the “yes” more frequently and rapidly.
AIDA Formula – inverted triangle
Attention
Interest
Desire
Action
It is hard to get people’s attention with so many websites available today
Interest – Do you stand out in a crowd?
Desire – Do you have something tasty? Unique?
Action – Call, click, enroll, download, subscribe – What is it that you want them to do to engage with your brand…what’s the first step?
Mindshare/Branding
What is a brand?
Unique Selling Proposition
“Why I should by from you, and not someone else.”
i.e. Wal-Mart – “Always Low Prices.”
i.e. AAA – “24 hour roadside assistance”
WordPress
Build a home on the web.
The WordPress Advantage – stable, mature, good-looking, open, extensible
Own your data, dominate the search engines, easily manage multimedia, easily integrate with social media
Mashable: a WordPress Site
Now Trending Plugin?
Linking to your profile accounts
Social Bookmarking – used to be called Tell-A-Friend
DandyID – great WordPress plugin – notice it in the lower right corner of this website
PrefPass – multi-social media plugin
Socialble – notice near the bottom of each article on this website
Tweetmeme – adds a Twitter count and an easy Tweet button
BigTweet – very similiar to Tweetmeme
tip: Don’t forget to put your email (contact form) and phone number on your site
LinkedIn – can add a plugin for a WordPress website and SlideShare Presentations
Twitter for WordPress – plugin – nice sidebar single post widget but can be customized
TwitterLink Comments – plugin so that your commenters can add their Twitter account to their comment
Openinviter.com – invite friends to your website using sidebar widget
Keep the message the same across all your social media sites – keep one congruent thought
So as you can see this is one powerful Social Media Group. You can hooked up by visiting their Meetup group by clicking here. Don’t forget to friend me 
I hope to see you at the January meeting!
If I can do it! You can do it too! Celebrating Texas country living, down home cooking, family life, figuring stuff out and being a stay-at-home moxie mom computer geek.
Blessings,
Wendy Merritt
The Moxie Mom
XXO (A kiss on each cheek and a hug)
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